Everyone Has AI. Applying It In The Enterprise Is The Hard Part.
Most organisations now have the AI capability, a frontier model, an enterprise agreement, a stack of prototypes, but McKinsey puts real value realisation at just 6%. Applied Intelligence is the Data Domain practice built to close that gap: process mapping before model selection, MCP as a governed translation layer between agents and systems of record, a staged rollout from read-only to bounded autonomy, and the evals discipline that proves an agent is actually right. This piece sets out how we build AI that survives contact with production, sector by sector, from financial services to retail.